There’s an app for everything these days; even apps for building apps! There are several mobile and desktop solutions aimed at tempting businesses into creating their own apps quickly and easily, and then paying a subscription to keep the app live. These solutions are a clever idea, however, they’re not always the best solution for all kinds of businesses, especially for those that require the app to be tailored around their brand.
If you’re going to create an app for your business, in general it is better to invest in a custom built app for stronger long-term results. Here are some reasons why:
- Custom built apps are just that - customised for your business
If you use a free or low-cost app builder, unfortunately you’ll be very limited in your choice of colours, styles and graphics that can be integrated into the design. It will be hard to really show your business and brand at its best, and to differentiate your brand from other businesses that have built their app using the same platforms. A custom built app will allow you total control over the design and user experience, and will help you to stand out from the competition.
- Custom built apps don’t have ongoing costs
If you choose to invest in a custom built app, there is just a one-off cost for the design and creation of your app. Later down the line, of course you still have the option to change or add features to your app at a further cost, but you won’t be tied up into subscription fees unlike ready-made apps. Also keep in mind that many free or low-cost app building platforms cut off access to the app as soon as the subscription is cancelled too, meaning any design and content is completely lost and would need to be created again.
- You can take advantage of better promotion opportunities with a custom built app
You have complete freedom with your custom built app to promote it in the Google App Store if it is built specifically for the Android platform, or else promote it in the Apple App Store if built for iPhones and iPads. You can use paid promotion tools to send people directly to your app’s page, as you will have a specific webpage featuring your app. You can also use social media to promote your app or you can link to it directly from your website; plus there is plenty of chance visitors will come across your app by accident through organic search. If you use a free or low-cost app building platform, unfortunately you may not have your own personal app link and you may not be able to directly promote it. Usually these apps are on the developing platform’s own webpage, making it very difficult to find, unless you tell your customers directly about it.
If you’d like some advice about custom built apps for your business, Just Some Coding would be happy to help. Just Some Coding have a strong track record of building custom apps for a diverse range of businesses. We can give you guidance on the type of apps that would work for your business, the type of features you could include, and the costs involved – which really, are more affordable than you think!