15 years ago SEO was kind of an overnight thing. It was easy to rank a site for keywords with just a few steps, mostly because websites were all very similar due to limited technologies and search engine algorithms were very basic. But in this day and age of sophisticated search algorithms, there is a huge difference between starter websites and the mega sites of corporations such as ASOS, the BBC, Huffington Post and so on, not to mention the budgets spent on these huge sites. They tend to win the top spots for competitive keywords because thousands of man-hours per year go into their SEO campaigns. However, for smaller sites, there is still a “quick fix” or two that can give the site a boost without a huge amount of resource. A couple of weeks’ project work can propel your site up the rankings.
Switch to HTTPS
A site without an HTTPS connection is consider unsecure in the eyes of Google, it therefore chooses not to favour these types of sites. Google will always rank a secure site more highly than one that is not. Making your site secure is very quick and easy, all you need to do is ask your web developer to install an SSL certificate for you. Certificates are inexpensive, but do require some technical know-how for the set up.
Improve site speed
The reason for improving site speed is two-fold. It is a Google ranking factor, and that has been “officially confirmed”. And the reason Google places importance on site space and page speed is user-focused: when we try to access a site and it takes a long time to load, we get bored and leave. Site speed can be improved in a number of ways. Again, you’ll need your web developer to help you. To get an understanding of how much work you need to put into fixing your site speed, you can use Google’s PageSpeed Tool.
The most common fixes for site speed include cleaning up your CSS, optimising your images and reducing the amount of redirects on the site. You should also look at the way your site is hosted too, as a slow server or limited disk space can drag you down.
Improve mobile friendliness
“A one second delay in mobile load times can impact conversion rates by up to 20%” says Google. This is one of the reasons why mobile friendliness plays a part in ranking factors, along with the fact that more than 70% of web traffic now comes from mobile devices. Having a website that isn’t mobile friendly is disastrous for first impressions and could be turning customers away in disgust. Improving your mobile friendliness will pay off in ranking improvements and conversions simultaneously and will be money well spent.
You can make your site more mobile friendly by improving its speed, as above, but also focusing on a responsive design that makes the site more user friendly for smaller screens and touch screen actions.
If you’re looking for a Web Development team to support your site through some changes, Just Some Coding are here to help. We can offer one-off improvement projects or work with you on a long term growth project. We specialise in mobile friendly websites and apps!