Google ads have been around for many years. They are the small adverts shown at the top of search queries, and also appear as image ads across blogs and websites that install the Google Ads code. The adverts are shown to anyone that is seen as relevant to the product or service on offer, and the advertiser only pays if their advert is clicked on. Google Ads, also known as Pay-Per-Click ads are often misunderstood as being “expensive” but this is not the case if managed properly. In fact, Google Ads can help to launch a business or product overnight by propelling it to the top of the search pages.
There are many reasons Google Ads are a winning marketing strategy over other slow-burning marketing campaigns:
Brand awareness - if you’ve just created a brand-new website, it’s very unlikely Google will be aware of it yet, let alone show it in the rankings when users search for relevant terms. There will be aged competitors winning all of this traffic, so in order not to miss out, paying to have an advert shown at the top of the search results is an instant way to start gaining exposure for your brand and drive traffic to your sapling site.
Immediate results – Google Ads can be set up and start running within a few hours of launching your website, subject to Google’s approval processes. Compare this to organic SEO, which can take months, sometimes a year or more to rank your website for very competitive terms. Google Ads allow you to jump the queue and pay your way to the top.
Relevant website traffic – You can be very specific about the keywords that you target with Google Ads, and even specify which keywords you don’t want people to use to find you. This means that the traffic the adverts drive to the website is very relevant and usually made up of people that are already way into their purchase decision journey and almost ready to buy. You just need to convert them! An experienced Google Ads professional can keep a close eye on keyword trends to make sure your website is being shown when people want it most.
Full budget control – Google Ads allow you to set spend thresholds and to set time parameters for your budget, meaning that you have complete control over your spend on a daily, weekly and monthly basis. They are also easy to monitor for return on investment, as rather than pay and display and hope for enquiries, every last click is monitored in your analytics dashboard showing you how the ads are performing, allowing you to make changes to make the budget go further.
Highly targeted advertising – with Google Ads you can be very specific about the type of visitor you want to attract. You can profile your ideal customer by age, geographic location and gender for a start, but can also target then based on their specific interests, internet habits and whether they’re using a mobile device or desktop.
Remarketing opportunities – Google Ads tracking allows you to “follow” your customer around the web, by remarketing to them on sites that they visit that have Google Ads installed. Plenty of blog sites have a sidebar where remarketing can take place. For example, if a customer has been browsing a specific product on your site, you can remind them of that product or show a discount code to push them a little further to close the sale. Remarketing is a skilled practice and takes careful planning and set up by a professional.
When to use Google Ads
If you’re wondering when you should start planning your Google Ads campaigns, the answer is now if any of the below apply:
- If you need early and immediate access to market
- If your website lacks in organic search engine rankings and you need to drive more traffic to your site
- If you need to put your brand in front of eyes and raise awareness of who you are and what you do
Because of the competitive nature of Google Ads, it’s always advisable to work with an experienced ad manager who will make sure your account is set up correctly and that your budget isn’t wasted on the wrong keywords or overly expensive bids. Choosing a management package like the ones we can offer at Just Some Coding will help you to stay within your monthly budget. For more information about packages and how Google Ads can help your business, get in touch with us for a quote!